Giving Something New and Different!

Sorry to belabor this but when you say “Ahh campaign’s first and foremost goal is to SEARCH for a contagious story (or stories) that will help Coke earn disproportionate share of pop culture conversation" do you mean Ahh is in and of itself a contagious story (i.e. the story Farhan told us in opening post), or that it is trying to initiate contagious stories e.g. by going viral in a big way, that story might hit mainstream news.