Giving Something New and Different!

I highly recommend going back over the Coca Cola video. So much will just pop [excuse the pun] at you the 2nd or 3rd time around. How about these little beauties:

• “No one has the smarts on ideas" - it’s open season on ideas folks. Go get ‘em. That’s why we have to focus on being creatively inspired to stay above the noise.


• “We can develop ideas where we cannot separate the message from the technology" - there was a thread on that…Evernote, I think.


• “Leverage existing behaviors" - that’s why we need to do customer research!