Healthcare.gov: Was the Content Strategy on point?

This has to be one of the biggest “educational/awareness” programs in US history.

We’ve all seen or heard the bad press.
But when you look at the site in terms of Content Strategy, what do you think? Certainly is a nice looking site. It’s clear. It uses engaging video to explain.
What do you think?

Why not grade it 1 through 10 against Prof. Lavine’s “Content Strategy filters”: what’s your score?

• Content Strategy tells people what they want or need to know in ways that are credible, trustworthy and transparent.


• Content strategy is crafted to help a target audience be better informed and smarter.


• In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.

http://www.healthcare.gov/families/