Steve Jobs | “people don’t know what they want”
Great story about the coffee beans – thanks.
This speaks to the Art of Persuasion’s reciprocity rule—based on the idea that if I help you, one day you will help me as well. Take a look at this insightful video based on the book “Influence: The Psychology of Persuasion”. It explains the surprising science behind reciprocity. I’ve forwarded to the part about reciprocity, but I recommend the 12 minute video as a good investment of time.
http://youtu.be/cFdCzN7RYbw?t=1m16s
This implies that any valuable, relevant content we give away for free is ‘secretly’ triggering ‘The Rule of Reciprocity’.
Steve Jobs | “people don’t know what they want”
![Steve Jobs | “people don’t know what they want”]()
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